INFLUENCER MARKETING
Collab with creators and influencers perfectly aligned with your niche to promote your products and generate brand awareness.
BUILT ON STRONG RELATIONSHIPS TO GET YOU SEEN BY YOUR IDEAL CUSTOMERS ON SOCIAL MEDIA AND BEYOND...
Influencer Campaigns offer a solution to help you reach new audiences and drive conversion by engaging with the content creators who do it best.
We know campaigns can often be fiddly, time-heavy and overwhelming. We offer models that untangles the process.
We find you an extensive list of the talent which are right for you, we use our AI driven tech to research influencers insights and then once approved we negotiate, contract and source content before getting the campaign live ready for you to see your results sky rocket.
Looking for a last minute burst campaign, an always on gifting programme or an ambassador for your business?
Get in touch to find out which campaign is right for you?
BENEFITS OF INFLUENTER MARKETING
You might be wondering “why should I consider Influencer Marketing as a strategy for growth.”
Influencers / creators
- can drive direct awareness to your business
- have the power to boost your revenue online
- connect really well with younger audiences
- reach audiences far wider than your own organic reach
- You can build strong ambassador relationships with your influencers
How does it work?
We have a robust process for both researching and delivering managed campaigns across platforms such as TikTok and Instagram. We foster relationships with influencers and creators to align your goals with the content created.
Research
Working to a shortlist of ideal influencers and creators for you is our first mission. Which is why we do a lot of market research when finding those who fit your brand and your brand values.
Tailored Messaging
A bespoke outreach strategy via mediums such as email and direct message is unique to you and you alone. We have methods that work well but we don't do copy & paste.
Logistics
Managing the process of contract negotiations, shipment of products and timelines is our thing - we're super organised and like to ensure everything is in place before we go live.
Content
Our team create the perfect briefs for influencers and creators to follow, so when it comes to content production, we're confident they know what needs to be done.
The creator side of influencer marketing can simply be working with someone who can represent your brand and products through photo shoots, video and social media.
We'll collaborate with a talent partner, who have a roster of creatives that will perfectly match your brief.
Say we find a selection of creatives that do a fab job on the first brief. We can organise the negotiations of working with them long term, so that they become the faces of your products online.
Wanting to know if it works? Our analytics reports, which aren't as boring as they sound, are geared towards understanding the impact of the influencer/creator partnership. We'll setup KPIs in the early days to what you want to see delivered from any campaign.
Why Infinity Digital?
I present to you the social media crew…
Pippa, Hal and Abbi are a first-class team and their natural skills blend well together when working on building social media for our clients.
We have a robust ‘content-first’ social media strategy, which is lead by Pippa, then our super-star crew get to work on creating engaging content for your business.
We pull you in to be part of this process, because it’s important for you to guide us on what is paramount to you when getting your message out there!
INFLUENCER MARKETING PRICING PLANS
Influencer marketing is a form of marketing that leverages the influence and reach of individuals with a strong online presence, known as influencers, to promote products or services.
These influencers have established credibility and a dedicated following in specific niches such as fashion, beauty, fitness, travel, or technology, among others. By collaborating with influencers, brands can tap into their engaged audience and benefit from their persuasive power and authenticity.
Influencer marketing often involves sponsored content, where influencers create and share posts, videos, or stories endorsing a brand’s offerings. This strategy allows brands to connect with their target audience in a more organic and relatable way, leveraging the trust and authority that influencers have built with their followers. Influencer marketing has become increasingly popular with the rise of social media platforms, offering brands a powerful tool to drive awareness, engagement, and ultimately, sales.
ALL PLANS INCLUDE AS STANDARD
- Covers either Instagram OR TikTok
- Custom Influencer Shortlist Database
- Targets Nano & Micro Influencers
- Dedicated Influencer Manager
+
Research & shortlist 5 influencers per month
Create 1 x bespoke outreach template for email or DM
Create 2 x follow up series outreach templates for email or DM
Min. Influencer Fee Budget: £500 / month
+
Research & shortlist 25 influencers per month
Create 3 x bespoke outreach template for email or DM
Create 4 x follow up series outreach templates for email or DM
Min. Influencer Fee Budget: £1,500 / month
+
Research & shortlist 50 influencers per month
Create 3 x bespoke outreach template for email or DM
Create 4 x follow up series outreach templates for email or DM
Min. Influencer Fee Budget: £2,500 / month
Frequently Asked Questions
You may have questions and rightly so! Check out some of our frequently asked questions and their respective answers below.
We don’t believe in long-term contracts, so we have developed a deliverable service that has a 3-month minimum commitment by you.
It’s always best to keep the momentum going and build on our learning.
First thing is first, the cost.
Appointing our agency is lower in cost over employing a digital marketing professional full time.
Secondly, we find that an in-house employee may struggle to keep in the loop with trends whereas our in-house team are constantly updating their knowledge banks with new changes in the industry to support your digital marketing strategy.
In two ways.
You can provide us with photos and videos to use.
OR
We can create the content ourselves with members of our team (or yours) on-location at your office/site or using actors.
Research.
Yes, there is only so much you can Google. So, we attend webinars, listen in on your sales calls and ask a ton of questions during onboarding.
This makes sure we get things right, first time.
No.
We’re upfront and honest about the costs associated with digital marketing. We’ll outline everything in a easy to read quotation breaking it all down so you can make your informed decision.
We have multiple strategies for social media and, as standard, we offer to research, follow and engage with your customers and prospective customers to form online relationships – we’ve found this aides the sales process!
Influencer marketing for small businesses, especially B2C brands is simple.
We research the right talent to fit with your business.
We develop a robust outreach method on your behalf to attract them to work with you.
We organise for the shipment of products to gift the influencers with to use in their content on social media.
We’ll even organise for these influencers to attend photo shoots or star in videos, all managed by our crew!
Want to unlock the potential of your business?
Book your free, personalised video review and discover how we can help you improve your digital marketing
